When launching a product you must have a market for it, people who would buy it. Most of poor people didn't understand the concept what leverage really is. Let's take a look on 3 cases, below.
A movie star does movie only once. Lever appears when the copies are made (of the movie). Money comes when millions of people pay for watching.
Football player plays a match. Lever appears when thousands watch him live and millions on the TV.
Teacher has in class a set of 25-40 people. Lever is very small and their profits are very small too.
A movie star, football player or a teacher create value, but (people may think that teacher creates the most value) really the two first have got bigger leverage. They're getting to more people who pay them (indirectly).
All money go to
business leverage. Number of potential customers, receivers of the product matters the most.
How to increase the
business leverage?
When you sell on your local market, you can expand leverage by selling by the internet (eBay auctions, establish own shop). People seem to don't understand this concept and are wondering why they're earn so low.
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