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A set of few ideas which could improve your earning power, thinking and ways of making development in your company.
IF you're customers don't see clearly what makes your product unique & innovative – you're going for a serious problems. Customers want today more, faster, better & cheaper – not particularly in this order.
Establish an emotional tie with the customer, it's possible.
Whereas you don't act as you would want to sell a shit customer, because he/ she sees it. You're acting in the best of customer and want to sell him your best solution you're know to him. This would never be outdated. Some sales people think that customers are some sort of stupid/idiot people, but in reality they are the same sort of people like me and you.
Imagine: do you like when somebody wants to give/sell you something on force? It's not good approach to take. Instead of focusing on how to sell every customer everything, focus on approach: what is for him for this deal and what he would get in advance for it. Focus on customer needs.
Be clear and simple, don't interrupt.
Use the internet as opportunity to bring all the required and extra information about your product to client.
You can't market & become leader by playing safe.
It's more profitable to leave well-known paths that simply imitate other companies.
Look for ideas & new ways of development, but instead of thinking on your & searching in your field – look in the other fields not connected to your field.
You don't think how to outbreak/out beat the competitors, but how to take opportunity of them and get their cooperation, until you're the best. You offer them a value, not resistible – where they do may advantages on it & earn on them.
Pay employees for new ideas about improvements which deal with: gaining money, better atmosphere in work place & improvements for employees which in the end make them happy & more effective, ideas about improvement of methods of production / transport, everything to make: cheaper, better, faster (famous Rockefeller story: 39 drops compared to 40 drops to (solder
used for containers for oil) gave enormous fortune in high scale production business).
Don't serve the markets – create them.
Think always HUGE and the unseen forces would come you for help.
Always go firstly for the biggest clients, not for the small ones.
