Maybe it seems very obvious, but the primary question you need to ask when making a business is:
DID YOU CREATED/OR HAVE THE PRODUCT SOMEBODY WANTS AND/OR DESIRES TO BUY?
DESIRE and/or
NEED for the product makes it sustainable on the market place. Product appear and go, but the true bestsellers are always desired or wanted. You've got a perfect example in the article:
Dangers of Red Bull &
Actimel or
ILLEGAL DRINK, illegal drinks.
However in this article I didn't wanted to point it. I wanted to show actually what errors / bad judgement you can make by not listening to the critics. I personally, at the time – never invest my own wealth (skipping the fact that I currently don't have none) at the projects I build. Investing you're own money in the business ventures is risky – I'm
talking here about money bigger that couple 1,000 (thousands). The biggest single mistake the people do is that they find a product which MAY work → they invest all their money in it, they mortgage home & put all savings into it – often loosing family & children. It's the classic-failure scheme found in Dragon Den's series.
You can drastically decrease those risks by
understanding (& gaining knowledge) on: how it works, what sells. It's the knowledge you just can't buy – it needs to be learned on your own, or with the help of a mentor (person who already did it).
I want also to point, that all the rest business articles you've got on the website, just search them:
freely (you've got links to them in the related articles). I would skip linking in this article.
OK, just one:
Rules you need to know while approaching business angels investors (as it's the right way to do it, unless you off course – don't want to do a new single pizza pub in your city, otherwise if you've got one or two or 10 and
you want to do a franchise & need money for the development).
…
CASE STUDY (on my unsuccessful projects, with the clues "why it didn't worked").
I've changed my mind and I don't want to write and waste time about writing on my failures. You can read about my fight,
here. The reasons why companies fall is the insufficient sales. END.
This lesson costed me 2 years...
Edit
after constantly failing - I understand finally (basics) which would allow me to go forward
<AndyPSV> in part II: there must be identified need (problem) for the product – Andrzej Jeziorski 2 months ago · Reply